Is a professional website really that important for my psychotherapy practice? It really is.
Updated: Sep 16, 2020
As an established therapist, you probably already have a decent amount of clients that continually return as you help them work through their difficulties. However, as every clinician knows, all that work eventually pays off and your clients learn, grow, and eventually leave your care. This is a wonderful feeling! However, you are now left with a slot in your schedule to fill. For some this may be no problem, but for most, this comes with a little anxiety about whether or not you will be able to fill this slot.
For new therapists, there is a lot of uncertainty about whether or not you will be able to fill your schedule (let alone with clients you want), especially if you are going into private practice by yourself! If you can’t find clients, you can’t pay your lease or maybe even your personal bills, thus making the dream of being in private practice even more stressful than it should be. One way to help ease this burden is to create a professional online presence where you can showcase your talents and communicate to potential clients why you are the ideal therapist for them.
The single most important part of your online presence (in our opinion) is your website. First of all, do you have one? Sure, you are listed on Psychology Today (which is a great tool!), but can you really showcase your personality and your skills there? Maybe. However, as people begin to look for a therapist, a lot of them may not be interested in what modalities you use or what training you have (some people are so definitely keep that). They want to know that you can help them. By having your own professional website, you can really communicate to your visitors why you are the best in your specific field. You can help them feel assured that they are dealing with a professional who can get the job done.
Your website will be the face of your online presence. If you do not have one, potential clients may just pass you by for the next therapist who has an appealing website that makes them feel comfortable. If you needed to find an attorney, would you just pick one from a list of attorneys and schedule yourself in? No way! You would search until you found the most professional looking person who appeared to be the best at helping people with their legal issues. Does the website make them better than others? Nope. But you feel more comfortable picking that person over someone who has no online presence right?!
A good website is all about selling yourself as a therapist to people who need a therapist. That’s it. You may very well be the best damn relationship therapist East of the Mississippi, but how can you help all of those in need if they can’t find you. At The Booked Therapist, we love doing website design for therapists and can help you create a professional website that really showcases your abilities and lets clients know that they can trust you to help them.
Do you already have a website that doesn’t seem to do you much good? Perhaps you get traffic but no one calls to book. Or maybe you hardly get any traffic? There are a lot of factors that go into making a website work optimally. Have you researched keywords and phrases for your ideal clients and incorporated them into your website so you can easily be found on search engines? Does your page load fast enough so people don’t leave before they can even see it? Is it aesthetically pleasing?
If your website loads too slowly or looks outdated or ugly, people may relate that to your therapeutic abilities and assume you’re not a great therapist. It’s definitely not fair, but it’s true. Like it or not, people need to be sold on you as a therapist that can help them. A big part of that sale is simply appearing professional and standing out from your competitors.
If you feel that you are in need of a new or better website, we would love to talk with you to find out exactly what you want and help you stand out. As we stated earlier, we love doing website design for therapists and we’d love to do yours too. If you think you are ready to schedule a free 1 hour consultation or for more information on our website design package click here.
I hope this article has helped you better understand the importance of an aesthetically pleasing, fully optimized website for your therapy practice. If you need any help or have any questions about website design for therapists, please reach out and we will be happy to help.
May the breeze fill your sail,
The Booked Therapist LLC
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